Gold Plan - Premium Posting
Attracting Users to Your Facebook
Page & Generating More
Social Media has levelled the marketing playing ﬁeld. A Small Business owner with a well executed
Facebook campaign, can now compete and with a Million Dollar Corporation using similar resources.
Important trends have emerged:
1) People do not go to Facebook or Twitter just to buy a product or service. They go to engage,
have fun, interact and in some cases, complain or question. They don’t particularly want to see
marketing as we know it.
2) Consumers want your business to be more socially responsible. The question you have to ask
yourself as a business is “How do I communicate my brand to my customers so that we share the
3) Today the Internet affords customers with so much choice that they are less brand loyal than
4) For a business, a Facebook page is not an option anymore it is a necessity.
You need to know how to increase engagement between your brand and your customers using
your Facebook page.
As we move away from desktop to smaller screens, the right images with the right targeting are
important in creating highly engaging and effective posts.
Here are some ways of doing it:
1) You need to make yourself more attractive
2) You need to know what your audience is interested in
3) You need to know how to engage with your audience and when to engage
Addressing these three qualities results in high engagement and interaction.
As a Gold - Premium Post client we increase the level of interaction and engagement between
your business and your clients.*
* Our service consists of posting to your Facebook and Twitter account. This pdf highlights our Facebook posting feature only. When a post is made to Facebook, a simultaneous
post will be made to Twitter, but will be shortened to 120 characters.
1) We Highlight your Employees:
Highlighting your company is one of the best ways to give your brand a human face. Your clients and
fans get an opportunity to take a peek inside your business, and hopefully feel even more
comfortable with the service they are being provided with.
They learn more about your employees - their hobbies, interests, talents etc.
Sharing images of your Christmas parties, staff appreciation lunches and other work related events
are great ways of projecting your corporate culture.
2) We employ visuals with every post:
It’s a fact - we are moving towards a more visual world. Users prefer images to reading blocks of
text. Marketers are moving away from text and realizing the power of the image.
Facebook’s own research shows that photo albums increase engagement by 180%, images increase
engagement by 120% and videos increase engagement by 100%.
If you ask a fan to write a caption on your photo, you will get 5x more engagement than a standard
Our pictures are aimed to attract the reader’s eye, and we add compelling content to keep the
3) We Make it Personal
If your currently view Facebook page posts, a lot of content people post on their page is more
personal and less formal.
Sharing personal content makes your fan base feel connected with your brand and it makes you look
more human. People respond more easily to a post about “ what I enjoy doing after work” than the
4th quarter results.
We encourage personal sharing from both our clients and their fans.
4) We employ humour
There is a lot of truth in the fact that comedy helps a brand connect with its audience. Think about
it, if you saw a post that made you laugh or smile after a long day at the ofﬁce, would you not want
to share it or comment on it?
Humorous content is highly shareable, as Facebook users want to share the images with their friends
- this increases your reach.
We work with images, and we attach a narrative that the audience can relate to.
5) We respond to posts
Just as people expect great customer service from you in your business, they look to your brand to
do the same on Facebook.
Believe it or not, 95% of brands do not respond to comments made by Facebook users on
By responding to comments and questions promptly, you demonstrate your own high level of
engagement and this creates a good impression on your fans. If you do not respond, your fans could
assume your aren’t active of Facebook and stop engaging with you.
We make sure that every question is answered.
6) We attempt to post at optimal times
There is no point of posting something if it does not reach its intended target. Because so much
content is posted on Facebook everyday, it is important that your posts be read by your audience
when you post them. So timing is crucial.
It is not easy to predict when your posts will be viewed as people’s behaviour is unpredictable.
We work with our clients to determine when their audience is online and the optimum time to
7) We discuss current events
Relating current events to your brand helps users see the value in being your fan. If you are a sports
retailer, ask opinions on the latest Nike runner that has been released. By updating about current
events you are positioning yourself as knowledgeable on the topic and giving your fans a reason to
seek out your posts and engage with them.
If a holiday is nearby, ask your fans what plans they have setup for the big day. After a tragic event,
post your condolences.
This gets your fans involved and more importantly, it gives your brand a human face, making your
fans feel more connected to your brand.
8) We ask questions
Asking questions is one of the easiest ways to get fans to comment on your page. The key is to ask
questions that are easy to understand and respond to.
Ways of asking questions:
Ask speciﬁc questions - they get more comments
Ask “yes or no” questions - more likely to be answered than open-ended ones
Share a photo and ask a question - “What’s wrong with this picture?” for example
“Where , When or Should” questions are more successful in engaging than “Why”
Asking for feedback on your products and services will prompt fans to express themselves
Poll questions are easy to create and will create more awareness about your page
Ask fun questions that may be off topic. This reminds fans that you are just like them
Ask those who have attended an event to share a favourite moment
Ask “ﬁll in the blank “ questions. Everyone knows that these work really well
9) We give you varied content
The more variety you have in your Facebook posts, the more entertaining your page will be. Users
will not hesitate to come back and engage with you.
Our posted content takes the following form:
Humorous jokes and images
New product tips
Asking fans to ﬁll in the caption of a photo
Photos of employees
Polls for fun and research
Photos of satisﬁed customers
Links to interesting articles
Current news posts
What We Need From You
- at corporate events
- receiving awards
- receiving products
- receiving awards
- celebrity clients
- fund raising
- media posts
Products & Services Sold
- new products/services
Reviews in media / magazines
Local community events
Product/services being offered
List of industry suppliers
Calendar of events
Seasonal events that affect you
How to/tips and tricks
In order for our work to be effective, we need a lot of information from you. While some of the information can be obtained on-line, there are resources that only you can supply us
with. Below is a list of what we require from you to allow us to do our job properly. Please print it . The list is by no means complete.
When are you customers most
likely to be on-line?
- days of the week
- hours of the day